Following a huge success last year, Ice Cream Project by British designer Anya Hindmarch returns for its second, highly anticipated season.
Well known for her cool range of bags and accessories based on iconic food products such as Kellogg’s Coco Pops, Kikkoman soy sauce and Heinz Tomato Ketchup, the fashion icon has used the nation’s most loved household names in a unique collection of ice creams and sorbets this summer.
Forget strawberry, chocolate and vanilla
Within the sleek, silver freezers lining the walls, you’ll find stacks of ice cream pots printed with familiar logos and filled with flavours inspired by some of the most well-known foods commonly found in British cupboards, including condiments, pickles, breakfast cereals and seasonings.
Unorthodox flavours
Are you brave enough to try some of the most intriguing flavours of 2023? How about a scoop of Blue Dragon Original Sweet Chilli, described as creamy vanilla with the sticky sweet tang of chilli and a touch of heat; Birds Eye Petits Pois, smooth and refreshing with the natural sweetness of specially selected peas or perhaps a coop of Branston, mellow cheddar cheese with the ‘chunky, crunchy bite’ of Branston?
The safest options are the Tiptree Lemon Curd, deep and creamy with the distinctive sweet and tart zing of finest Sicilian lemon curd; Ribena, the unmistakably delicious taste of juicy blackcurrants, bursting with berryness; and Warburtons Crumpets, packed full with melt-in-your-mouth toasted crumpet and notes of butter.
And you can’t get wrong with McVitie’s Digestives, blended with the classic sweet and salty crunch of the original Digestive biscuit and the original Devon rice pudding.
Surprisingly a nice combo is Maldon Salt, dark chocolate elevated with Maldon sea salt flakes and dark chocolate shavings. And don’t forget to grab Kikkoman Soy Sauce ice cream which tastes like an exotic version of salted caramel.
The weirdest gelato
The ice cream conceptualised by Anya Hindmarch is hand-made in small batches in Devon, and available to taste by the scoop or in 500ml tubs to take away. The truly adventurous customers can order a few scoops of different flavours.
The pop up store runs from June 29 – August 27, at 11 Pont Street, London SW1X 9EJ.
Be prepared for queues at peak times and on weekends. More details can be found here.
