Ice Cream Project by British designer Anya Hindmarch returns for its third, highly anticipated season.
Well known for her cool range of bags and accessories based on iconic food products such as Kellogg’s Coco Pops, Kikkoman soy sauce and Heinz Tomato Ketchup, the fashion icon has used the nation’s most loved household names in a unique collection of ice creams and sorbets this summer.
Forget strawberry, chocolate and vanilla
Within the sleek, silver freezers lining the walls, you’ll find stacks of ice cream pots printed with familiar logos and filled with flavours inspired by some of the most well-known foods commonly found in British cupboards, including condiments, pickles, breakfast cereals and seasonings.
Previous years have included Heinz Baked Beans, Tomato Ketchup, Birdseye Peas and Piccalilli, to name a few. So let’s see what’s on offer for 2025.
Outrageous flavours
Are you brave enough to try some of the most intriguing flavours of this year’s range? How about a scoop of Flying Goose Sriracha, described as creamy tomato ice cream spiked with the iconic notes of sriracha chilli kick.
What about Bisto Gravy, a seriously fun and tasty umami bomb of an ice cream, for those who relish a sweet-meets-savoury experience. Garner’s picked onions, where sharp vinegar contrasts with creamy vanilla ice cream or perhaps a coop of Filippo Berio Extra Virgin Olive Oil?
Surprisingly delicious is the Maldon Salt – dark chocolate elevated with Maldon sea salt flakes and dark chocolate shavings. Rowse Honey was sweet and creamy but our favourite had to be the Quaker Oats. Sorbets included Capella Cloudy Apple Juice and Irn-Bru – both really good. Overall there are 15 flavours to choose from depending on your mood and taste buds.
The weirdest gelato
The ice cream conceptualised by Anya Hindmarch is hand-made in small batches in Devon, and available to taste by the scoop or in 500ml tubs to take away. The truly adventurous customers can order a few scoops of different flavours or sign up for Ice Cream Project Blind Tasting at Any Café next door. The tasting is accompanied by shortbread and a glass of lemonade or sparkling water to cleanse your tasting palate.
It’s the only place in the country you’ll find these ice cream flavours so it’s well worth a visit, but as it’s a viral sensation every year, be prepared for queues at peak times and on weekends.
The pop up store runs until August 17, at 11 Pont Street, London SW1X 9EJ.
More information can be found here.
Image credits: © Anya Hindmarch
