British designer Gareth Pugh unveiled a high-fashion uniform capsule collection for Sir Richard Branson’s new cruise line, Virgin Voyages during his London Fashion Week show. The collection pairs Pugh’s high-fashion modernist approach with companies’ design ethos of the Modern Romance of Sailing, which embodies a love of the sea and the glory and sophistication of the heyday of the ocean liner with a contemporary yacht-like style. The collection features a distinct combination of structure and fluidity and includes a wide range of looks from slick razor-sharp tailoring to relaxed pillow-case tunic shirts – referencing the early days of British punk, and more.
Putting a twist on the iconic red high-heel worn by Virgin Atlantic, many of Pugh’s designs will be paired with the Mulberry, red sneakers made by San Francisco-based PLAE. The gender neutral, PLAE sneakers are intended to playfully contrast Pugh’s designs for a cheeky yet elevated look true to the Virgin Voyages spirit. The Mulberry shoes were custom-designed for comfort and versatility- specifically to allow crew to be on their feet both day and night. The event at London’s Royal Opera House featured a live surprise performance by Christina Aguilera.